Black Owned Youth Businesses In Jersey City

The youth is powerful. We have the world in our hands, and our hobbies can be sculpted into talent, resulting in a business forming due to the power of social media. In light of the recent events throughout the nation, here's a list of Black-owned startups, by our city's very own. Be sure to show some love!


Jasmine G., @JAG.Nailspiration


High School: Lincoln High School

How old were you when you started your business? 17 Years Old

Tell us a little more about what you do.

Currently, I am mostly known as the owner of JAG.Nailspiration (a nail page) on Instagram. With my page, I mainly challenge myself by learning new techniques as well as mastering old ones in hopes of making all my clients feel flawless while attaining my actual nail technicians license. The eventual goal of owning JAG.Nailspiration is to teach other inexperienced nail technicians the skills I developed and open up my own chain of nail salons worldwide.

How did you start your business?

When I started JAG.Nailspiration, I didn’t think it would grow as much as it did and I didn’t think I would have as many supporters as I do. I started my page out of pure passion and people I barely knew supported me more than some people that I’ve known for years. I started JAG.Nailspiration because I was passionate about everything pertaining to nails and nail health. I simply took a leap of faith and started an Instagram page, and it grew literally about the same month I created it.

Any advice for others thinking of starting a business?

To all upcoming business owners, my biggest piece of advice would be to believe in yourself, your talent, and be consistent. Have faith in what you do and don’t give up on what you do just because it might get hard some days. All good things in life are worth fighting for so before you instill any self-doubt or uncertainty into yourself, make sure you know that what you’re doing is your passion and above all- makes you happy. I’d also say to make sure the reason for starting your business is because of the simple love of the craft you have, and not for money. This way success is bound to find you and that’s a JAG guarantee.

Darielis D., @DariisPhotos and @ShadeBabez

High School: William L. Dickinson High School

College you are/will be attending: Pennsylvania State University

How old were you when you started your business? 14 years old

Tell us a little more about what you do.

I am an honor roll student in college, the photographer behind DariisPhotos and new business owner and C.E.O of ShadeBabez, a sunglass and accessory business coming soon. I started my own photography business at the age of 14, which has now blossomed into an ever-growing business. Being a photographer has always been a hobby before I’ve ever seen it as a "job”. It allows me to express my creativity and mind without there ever being a right or wrong way because it is my vision. It allows me to work and connect with so many people from different cultures/ethnicities while educating myself on different cultural traditions through different events, for example, weddings. I’ve fallen in love with being my own boss and running my own business which has now lead to the creation of ShadeBabez. I am a person who loves having an eye out for the latest trends and styles. I have tons of sunglasses, literally one for every outfit, and would love to share my interest in styles with others. ShadeBabez will include trendy and fashionable sunglasses, as well as surprise items that will come soon, so stay tuned!

How did you start your business?

When I was younger, Tumblr was extremely popular and I remember myself always seeing the Tumblr models and saying to myself that I want to be able to capture pictures like that. After getting a camera for Christmas, I started taking pictures of EVERYTHING. Literally! My family, nature, etc. I wanted to learn more and started to perfect my craft in any way I could, by watching YouTube videos on how to adjust different settings and achieve different images. My work started getting recognized by different people locally In Jersey City, and now, it has grown out to different states.

Any advice for others thinking of starting a business?

For those looking to start a business, I say go for it! You will never know until you try! If there is something you genuinely love doing or selling, do it because it is something you enjoy and love. When you enjoy doing something, that best of you will always come out.

Awa, @adantestyles

High School: Lincoln High School

College you are/will be attending: I plan on attending Cosmetology School then community college to major in business.

How old were you when you started your business? 17 years old

Tell us a little more about what you do.

I’m a young mom, senior in high school, hairstylist, and entrepreneur. I used to braid as a hobby but now it’s a living-- anything with hair including wigs.

How did you start your business?

I’ve been doing hair for 7 years, and all of the women in my family braid so I’ve been working in my aunts and cousins shops since I was 11 years old. When I turned 17, I decided I wanted to have my own clientele and business so I created my own Instagram account for it, and from then came Adantestyles.

Any advice for others thinking of starting a business?

Some advice I would give is to have patience and stay professional. It’s not easy owning a business in general but especially while you’re young. People will try to take advantage of you- even family and friends while strangers will support you. Stay humble, treat everyone the same, be genuine in what you do, and you will always win. Invest yourself & you will be your biggest profit.

Tyler Greene, @covidclassroom.us

High School: Saint Peter's Prep

College you are/will be attending: Morehouse College

How old were you when you started your business? 17 years old

Tell us a little more about what you do.

I host discussions between students and other influential people on various topics, in an attempt to foster communication and networking between like-minded people at a distance (during COVID). I also work in the IT industry specializing in cybersecurity.

How did you start your business?

I started my business in April, from a simple idea of connecting people while being apart and staying active during quarantine because of COVID-19.

Any advice for others thinking of starting a business?

My advice for people thinking of starting a business is to just get started! Everything else will fall in place after. To me, the hardest part is starting, so once you jump over that hurdle, you're good to go.

Keyari, @AuroriaApparel

High School: Lincoln High School

How old were you when you started your business? 18 years old

Tell us a little more about what you do.

I like to make different designs, and with this printing site I use, I can wear and sell my designs on clothes!

How did you start your business?

I started my business when I realized I really like drawing and design, and I thought “Why not put them on clothes?” and here I am now!

Any advice for others thinking of starting a business?

Make sure you are confident in your business, don’t let anyone discourage you, and don’t sell yourself short.

Tyriek G., @Deviareee

High School: Saint Peter's Prep/Marist High School

College you are/will be attending: Lebanon Valley College

How old were you when you started your business? 18 years old

Tell us a little more about what you do.

DEVIARE is an innovative clothing brand that’s versatile in the fashion aspect. We make 1of1 pieces as well as a widespread of clothing for everyone.

How did you start your business?

I started my business by piggybacking an old dream me and my friends had our freshman year of high school. I decided that I had the tools and resources to make it happen so I just went for it.

Any advice for others thinking of starting a business?

My advice to anyone else trying to start a business is to just GO! Prioritize what's important and forget about everything and everybody else.



© 2020 by JC Wonders.